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Privacy Policy

Version 2026-11-08 · Last updated: 8 November 2026. The section "Website tools and forms" below covers the new website.

Website tools and forms

This section explains, in plain words, what happens to your data when you use the live maize quality test, Maize GPT or a form on rootsgoods.com. It follows the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025. RootsGoods Private Limited is the Data Fiduciary for this data.

What we collect and why

  • Sign-up for the live quality test and Maize GPT: your name and email, and your choices on the consent boxes. We use them to give you access to the tools, to send you a result when you ask for it, and to keep the free daily limits fair.
  • Photos you upload: sent to our AI service, which grades the maize and returns the result.
  • Questions you ask Maize GPT and, if you enter it, your city: sent to our AI service to produce the answer. Our AI service does not store your questions and does not use them to train models. The conversation is kept in your browser only while the tab is open.
  • Details for the result PDF (asked once): phone, organisation and intended use. We use them to put your details on the PDF and, only if you tick "RootsGoods may contact me about my tests", to contact you about your tests.
  • Results you keep: when you download a result PDF or email a result to yourself, we save the four result numbers and the note from the model with your account, and our team receives an email with these results, the photo and your details. We use this to understand how the tool is used and to improve our service. We contact you about a result only if you ticked "RootsGoods may contact me about my tests".
  • Usage records: when you ran a test or asked a question (not the photo or the text). We use them for statistics about how the tools are used.
  • Website forms (Request a sample lot, Guide download, Request our deck, Contact): the details you type in. We use them only to answer that request. For the guide, we email you the download link.
  • Technical data: your IP address, stored only in a scrambled (hashed) form, to stop abuse such as repeated sign-ups. Google reCAPTCHA checks that forms are sent by a person.

Your choices (consent)

  • Required to use the tools: agreeing to the Terms of Use and this Privacy Policy, and confirming that you are 18 or older.
  • Optional: "Use my images and results to improve RootsGoods models"; "Send me updates and offers"; and, when you download a PDF, "RootsGoods may contact me about my tests". None of these boxes is ticked in advance, and you can use the tools without them.
  • Every choice is saved with the date, time and policy version, so we can show what you agreed to.
  • To change or withdraw a choice, open "Manage my data" (link next to your name in the tool), or email us. Withdrawing is as easy as giving consent and does not affect what happened before.

Photos

Photos you upload are stored on our AI service. We use them to improve our models only if you ticked "Use my images and results to improve RootsGoods models". A technical change is in progress so that photos are kept only with that consent. Until then, if you did not give that consent and want your photos removed, email general@rootsgoods.com and we will delete them. When you download or email a result, a small copy of the photo is also sent to our team by email (see "Results you keep").

Emails we send

  • Your test result, only when you click "Email me this result".
  • The guide download link, when you ask for the guide.
  • Updates and offers, only if you ticked that box. Every such email lets you unsubscribe.
  • When you send a form, agree to be contacted about your tests, or download or email a result, our team receives your details by email. We reply to forms; about test results we contact you only if you agreed to that.

How long we keep it

  • Sign-up data, consent records and PDF details: deleted 24 months after your last activity.
  • Usage records and saved results: 12 months.
  • Form submissions: 24 months.
  • You can delete your sign-up data yourself at any time on "Manage my data".

Cookies and visitor statistics

With your permission (the cookie banner), we use Google Analytics to count visits and see which pages are useful. It sets cookies and records pages viewed, approximate location, device and browser. We do not use it to identify you or for advertising. If you decline, Google Analytics is not loaded. You can change your choice at any time with "Cookie settings" at the bottom of every page. Statistics are kept in Google Analytics for 14 months.

The website also keeps a few settings in your browser (your language, cookie choice, sign-in for the live test and, while the tab is open, your Maize GPT conversation). These are needed for the site to work and are not shared.

Who processes the data for us

  • Microsoft Azure (South India region): our AI service for the quality test and Maize GPT.
  • ALL-INKL.COM (Germany): website hosting, our WordPress back office (sign-ups, consents, forms) and sending emails.
  • Google: reCAPTCHA (spam protection), Google Analytics (visitor statistics, only with your consent) and our company email.
  • Mailchimp: our updates mailing list, only for people who ticked "Send me updates and offers".

We do not sell your data.

Your rights

You can ask to see the data we hold about you, to correct it, to delete it, and to withdraw consent. On "Manage my data" you can download your data (PDF or JSON) and delete your account yourself. You can also nominate another person to exercise these rights for you. If you are not satisfied with our answer, you may complain to the Data Protection Board of India.

Grievance contact

Grievance Officer, RootsGoods Private Limited, #1647, 2nd Floor, 8th A Main Rd, B Block, CQAL Layout, Sahakarnagar, Bengaluru 560092. Email: general@rootsgoods.com. We reply within 30 days.

Languages

The website is available in English, Kannada and Hindi. Result PDFs, the guide and our emails are in English. Maize GPT answers in the language you write in. If the translations differ, the English text of this policy applies.

The rest of this page is our general Privacy Policy for the RootsGoods app and website.

General Privacy Policy

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • Application refers to RootsGoods Mobile App, the software program provided by the Company.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to RootsGoods Private Limited, #1647, 2nd Floor, 8th A Main Road, B Block, CQAL Layout Sahakar Nagar, Bengaluru Karnataka 560092, India.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: Karnataka, India
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Application or the Website or both.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to RootsGoods Private Limited, accessible from https://rootsgoods.com/
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Information Collected while Using the Application

While using Our Application, in order to provide features of Our Application, We may collect, with Your prior permission:

  • Information regarding your location
  • Pictures and other information from your Device’s camera and photo library

We use this information to provide features of Our Service, to improve and customize Our Service. The information may be uploaded to the Company’s servers and/or a Service Provider’s server or it may be simply stored on Your device.

You can enable or disable access to this information at any time, through Your Device settings.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to, and maintained on, computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: general@rootsgoods.com
  • By phone number: +91 94830 04926‬

Questions about this document? Email general@rootsgoods.com.