About RootsGoods

Maize priced on proven quality

We grade maize with AI, certify every lot and help store it safely, so farmers and buyers trade on evidence.

Our story

From guesswork to a certificate

RootsGoods started in Karnataka with one question: what is this lot of maize really worth? Today the network covers 48,000+ maize farmers and 56 farmer producer organisations (FPOs), and about 6,500 MT of maize has been sold through it.

The problem

Maize quality is judged by eye at every step from farm to plant gate. Buyers pay for water, find fungus and foreign matter after paying, and every lot turns into a negotiation. Up to 22% of maize is lost along the way.

Our solution

Our AI grades maize from photos in under 20 seconds and issues a quality certificate per lot. A QR code carries that record into storage, where StoreSafe plans how long each lot can be kept. Losses fall to about 5%.

FarmGrade results in the RootsGoods app: a maize photo with each kernel, fungus spot and piece of foreign matter labelled, and the colour, fungus, foreign matter and size results below it

Mission

Every lot known, certified and stored safely

  • Evidence at every step

    A quality certificate per lot, at the farm and at the warehouse, in under 20 seconds.

  • Fair prices on both sides

    The certificate sets the basis for price, so farmers are paid for quality and buyers pay for what they get.

  • Safe storage

    Storage plans based on predicted shelf life, so lots are used before quality drops.

Results

What changes when lots are certified

  • 22% → 5%buyer losses, with warehouse management
  • 20 min → 20 secquality check at processing units
  • ₹200/tsaved on transport
  • ₹30/quintalless stock loss
  • 48,000+maize farmers in the network
  • 56FPOs

From our buyers and FPOs

  • 5 years of direct sourcingCargill India
  • Margin up 10 to 15%MCY Trader, Haveri
  • 150 t (2022) → 350 t (2024)Attibylu FPO
  • Funds against purchase ordersUduthadi FPO

Pilots

Tested in India and abroad

Completed

  • Karnataka
  • Telangana
  • Nigeria, with Bayero University
  • Canada, with McGill University

Ongoing

  • Punjab
  • Gujarat

Planned

  • USA

Pilots run with FPOs, buyers and research partners. Scaling in North Indian states continues through the Northern Science Cluster PI-RAHI (Office of the PSA, DST, GoI).

Team

A diverse team built around maize

Our team brings together agriculture, AI and machine learning, sustainable resource economics, environment, data management and agronomy. We work side by side with farmers, traders, industry experts and mentors, so every tool we build is tested where maize is actually grown, traded and stored.

Source maize you can verify

Get a quote for certified lots, or message us on WhatsApp.